Barack Obama has achieved such success in this year’s election process partly because the of his campaign’s extremely effective online promotion plan.
It all starts with his website. It’s clean, well-designed and very user friendly. But his success goes far beyond an aesthetically pleasing website. It’s the content of the site that really drives this campaign.
The site has a blog that is updated not just daily, but hourly at times. His email newsletter always uses the current political situation to promote donating to Obama and points readers to landing pages where they can easily donate.
There’s the popular Barack TV that shows highlights of Obama’s speeches and appearances.
There’s even an Obama Mobile page. Ringtones featuring clips of Obama’s speeches set to music can be downloaded.
It doesn’t even stop there. Obama even has a social networking page where supporters can team up, meet up, and even compare who is the biggest Obama supporter.
There’s so much on the Obama website that it would take too long to list and describe it all.
The Obama online strategy is so effective that it has turned his campaign into the most successful grassroots campaign ever, rivaled only by Ron Paul. This election is history making not only because of the candidates, but because every campaign in the future will copy Obama’s online promotion plan. It’s that good.
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