Microsoft Fed up with Yahoo!

For weeks now, Microsoft has been bullying Yahoo!.  Microsoft knows that buying Yahoo! is the key to beating Google not only in online search, but also in online advertising.  Yahoo! has resisted the whole way, even with Microsoft threating to go to their stock holders.

On Sunday, May 5, Microsoft got tired of the games and decided to withdraw its offer for Yahoo!.

So what does this mean in terms of digital promotion?  It means that Google will forever be king.  I know that there are Google haters out there that are just waiting for the search giant to step on the toes of internet users and betray its motto, “Don’t be evil”, but they will be waiting a long time.  Google is a company of geniuses.  They understand how to pace themselves and make software that is ready for people to use.  Yahoo! and Microsoft are giants in their own right, but they just have never gotten it.  Google makes stuff that works and is easy to use.  Because of that they now are the dominant force.  Sure, Microsoft and Yahoo! could make better software and try to get back what they lost, but that’s not how they know how to do it.  All they know is brute force.  Microsoft realized this and tried to buy Yahoo! because they knew it was the only way they could overcome Google was to muscle Google out.  Microsoft buying Yahoo! would’ve been the same as Barry Bonds going to BALCO.

To bad for Microsoft.  Without the muscle that Yahoo! would’ve provided, Google will dominate the world, still.