
After what seems like an eternity, the inevitable has happened. Myspace has teamed up with s couple of major labels and opened Myspace Music.
Sony BMG, Universal, and Warner Brothers (better hurry up EMI) have all jumped on board to let Myspace users download and stream their music through the site.
Myspace has made itself the standard promotional platform for budding musicians. I know that in my job (Music Director for KCSU FM) I check Myspace every day to get info on bands. If a band doesn’t have a Myspace page, they might as well not exist. Myspace annouced two years ago that they were getting into the music business, but pending lawsuits apparently keep Myspace Music from becoming a reality until now.
All I have to say: It’s about time! There are probably very few 18-24 year olds who haven’t used Myspace to listen to a song from their favorite band. For years Myspace had been promoting bands effectively for free, so why the major labels had such a resistance to this at first is beyond me.
Future notes for record labels: Do what’s obvious. Keep it simple, stupid. Occam’s Razor.
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